Waterfront Kiosk Moving On – “When one door closes, another opens”
0After over 21 years of trading at the V&A Waterfront, Aromatic Apothecary is closing its independent retail outlet to meet the needs of the modern consumer who is shopping on line or at a one-stop-shop for wellness (Wellness Warehouse in particular).
Aromatic Apothecary’s strong brand was built over the years at the V&A Waterfront. From humble beginnings at the blue shed market in 1994 to a barrow in 1996 to a unique iconic shop in 1998 from which Aromatic Apothecary traded for fourteen years. In 2011 we were relocated to a kiosk and it was during this period that the brand moved its focus to online shopping and wholesale trade.
Aromatic Apothecary has employed many different people over the years who remain changed from the experience. Many former staff keep in touch with us and have become natural advocates of the brand, loyal supporters and promoters of our therapeutic aromatic products. We acknowledge their loyalty and realise that the current staff are losing their “home” however will continue to grow in other places. We feel proud to have developed skilled sales persons and help build self -worth by selling authentic and reliable products. Many a customer has made a staff member feel good by thanking them for selling them a particular product.
Aromatic on line (www.aromatic.co.za) was one of the first online stores in RSA and we pride ourselves on our efficient, user-friendly website where it is cost effective to order locally and countrywide. We pride ourselves on personal, efficient service and understand the online user.
Many health-stores and pharmacies stock our products and we will be focusing on ensuring that there is continuation of availability through our stockists. Particularly in Cape Town, there are at least three or four outlets in all suburbs, some of whom have stocked our products since inception.
As we transit to the next phase, we thank you for your loyal support and look forward to meeting your requirements online or through our retailers (see list below).
Aromatics Apothecary has gone full circle: from one of the first online stores in South Africa back to focusing our attention to our online store. We look forward to continuing the Aromatic journey with you!
www.aromatic.co.za
021 4488774 for info 9 til 5 weekdays,
info@aromatic.co.za
Aromatic Apothecary kiosk, Gateways Centre, Durban, remains open.
List of outlets stocking our products:
Wellness Warehouse’s Cape Town & Johannesburg
Domestic Airport Pharmacies at King Shaka, OR Tambo & Cape Town International
Cape Town
MKem – Northern Suburbs
Simply Natural – Canal Walk
Organic Living – Southern Suburbs
Nourish – Southern Suburbs
The Good Stuff – Cavendish
To Your Health – Kenilworth
Sunset Pharmacy – Sea Point
Health Matters – Sea Point
Johannesburg
Mediklin – Benoni
Good Thyme Herbal = Benoni
Neal’s Yard – Fourways
Harmelia – Kempton Park/Edenvale
Port Elizabeth
Nature’s Own – Port Elizabeth
About the Author
Ask Dory
Doryce Sher, co-founder of Aromatic Apothecary, is one of South Africa’s leading advocates on the regulation of complementary medicine, with a particular interest in Aromatherapy.
Serving on and representing various health boards in South Africa, it is her passionate aim to ensure people are aware that there are choices when it comes to health and well-being.
Doryce would love to hear from. If you have a question, comment or would simply like to tell her your story, do so below. We look forward to hearing from you.